Sociology - Quantitative and Qualitative Methods

What is the main difference between quantitative and qualitative data?

• Quantitative data is open to interpretation, while qualitative data is more reliable

• Quantitative data is presented in numerical form, while qualitative data is presented in written or visual formats

• Quantitative data is more contextual, while qualitative data is more objective

• Quantitative data is more objective, while qualitative data is more contextual

Which group of sociologists prefer methods that generate quantitative data?

• Positivists

• Social action theorists

• Interpretivists

• Structural theorists

What is the main advantage of using qualitative data in research?

• It allows for objective analysis

• It can be easily replicated

• It offers an insight into the different perceptions of people

• It is more structured in nature

Which method is used to produce quantitative data by observing the frequency of behaviors over a period of time?

• Secondary sources

• Participant observations

• Non-participant observations

• Unstructured interviews

What is the main use of quantitative data in contemporary society?

• To gain an insight into the experiences of individuals

• To inform governments of future planning

• To understand the process of social change

• To access views that other methods would not allow

Which theoretical perspective prefers quantitative data in research?

• Social action theorists

• Interpretivists

• Structural theorists

• Positivists

What is the main advantage of using qualitative data in gaining an insight into society?

• It is better suited to the diverse range of individuals in late modern and post-modern society

• It offers an insight into the big picture in society

• It is widely used by governments in reporting social trends

• It allows for objective analysis

What is the term used to refer to the combination of qualitative and quantitative methods in research?

• Methodological pluralism

• Structuralism

• Social action theory

• Positivism