
Chapter 1.2 Quiz: Marketing
Authored by STEPHEN PAYNE
Business
9th Grade
Used 9+ times

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11 questions
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1.
MULTIPLE CHOICE QUESTION
15 mins • 1 pt
Time utility involves having a product available at a certain time of year or day.
TRUE
FALSE
2.
MULTIPLE CHOICE QUESTION
15 mins • 1 pt
The "buy one get one free" strategy is an example of distribution.
TRUE
FALSE
3.
MULTIPLE CHOICE QUESTION
15 mins • 1 pt
Selling exercise equipment through catalogs mailed to ABA members and other athletes is an example of place utility.
TRUE
FALSE
4.
MULTIPLE CHOICE QUESTION
15 mins • 1 pt
Which of the following utilities involves making products?
information utility
form utility
place utility
possession utility
5.
MULTIPLE CHOICE QUESTION
15 mins • 1 pt
Which economic utility increased when fast-food restaurants began accepting credit cards?
possession utility
form utility
information utility
place utility
6.
MULTIPLE CHOICE QUESTION
15 mins • 1 pt
What does a miniature golf business provide to its customers?
a promotion
a good
an exchange
a service
7.
FILL IN THE BLANK QUESTION
15 mins • 1 pt
To increase the ____________________ utility of their products, some retailers offer installment or layaway plans.
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