Market Segmentation Quiz

What is the purpose of market segmentation?

• To sell products to anyone who wants to purchase them

• To focus on a specific consumer and ignore others

• To divide a larger market into smaller groups based on shared characteristics

• To waste resources on ineffective advertising

What is demographic segmentation based on?

• Gender, income, ethnicity, and education

• Geographics and location

• Actual consumer behavior

• Interests and lifestyles

Why do businesses engage in geographic segmentation?

• To focus on a specific consumer and ignore others

• To waste resources on ineffective advertising

• To sell products to anyone who wants to purchase them

• To determine if the consumer has a use for the product

What is psychographic segmentation based on?

• Geographics and location

• Gender, income, ethnicity, and education

• Actual consumer behavior

• Interests, lifestyles, and attitudes

How does behavioral segmentation differ from psychographic segmentation?

• It focuses on interests and lifestyles

• It focuses on geographics and location

• It focuses on actual consumer behavior

• It focuses on gender, income, ethnicity, and education

What is the main goal of market segmentation?

• To create something and then find someone to sell it to

• To understand who the consumer is and how to attract them

• To waste resources on ineffective advertising

• To focus on a specific consumer and ignore others

Why do businesses use market segmentation?

• To create something and then find someone to sell it to

• To understand who the consumer is and how to attract them

• To focus on a specific consumer and ignore others

• To waste resources on ineffective advertising

What is the target market for businesses?

• Consumers with no interest in their products

• Consumers with a low probability of purchasing their products

• Any consumer who wants to purchase their products

• The consumer that businesses are trying to direct all of their marketing efforts towards

What is the purpose of geographic segmentation?

• To determine if the consumer has a use for the product

• To waste resources on ineffective advertising

• To sell products to anyone who wants to purchase them

• To focus on a specific consumer and ignore others

What is the purpose of psychographic segmentation?

• To focus on a specific consumer and ignore others

• To waste resources on ineffective advertising

• To understand who the consumer is and how to attract them

• To sell products to anyone who wants to purchase them