Retail Marketing Quiz ch9

What is the definition of retail?

• Sale of goods or services to a wholesaler

• Sale of goods or services to a manufacturer

• Sale of goods or services to a final consumer

• Sale of goods or services to another business

Which of the following is an example of a convenience store?

• Petco

• Nordstrom Rack

• Lane Bryant

• Quiktrip

What type of store offers product at a discount due to overruns, factory buyouts, or previous-season items?

• TJ Maxx

• Lane Bryant

• Kroger

• Macy's

What is the term used to describe a physical storefront?

• E-commerce

• Brick and Mortar

• Online Marketplace

• Virtual Store

What is the term for the practice in the retail industry of developing floor plans and three-dimensional displays to maximize sales?

• Product Assortment

• Atmospheric Elements

• Store Layout

• Visual Merchandising

What is the goal of omni-channel retailing?

• To be present in only physical stores

• To offer purchasing options to consumers across different channels

• To focus only on online sales

• To limit purchasing options for consumers

What is the term for the details inside the retail store's physical environment that influences customer behavior?

• Smells

• Retail Atmospherics

• Sounds

• Lighting

What is the term for the design of a store's floor space and fixtures to facilitate the flow of traffic and shopping?

• Visual Merchandising

• Store Layout

• Atmospheric Elements

• Product Assortment

What is the term for the practice of creating sufficient aisle and shopping space in a retail store?

• Aisle and Shopping Space

• Speed Bumps

• Impulse Items

• Decompression Zone

What is the term for the practice of adding an experience during shopping to draw customers to a physical store?

• Curating a Product Assortment

• Augmented Reality

• Making Retail an Experience

• Online Options