Principles - Product Management

Product-related service

• Customer service
• Sales promotion
• Employee training
• Service sold with a good

Improving existing products and developing new products

• Product management

• Accounting
• Customer service
• Human resources

How a product is distinguished in the marketplace from those in the competition

• Product similarity
• Market integration
• Competition assimilation
• Positioning

A product with enough features to attract early-adopters and validate a product idea

• Minimum Viable Product (MVP)
• Complete Viable Product (CVP)
• Optimal Viable Product (OVP)
• Maximum Viable Product (MVP)

The complete set of products offered by a company

• Product line

• Product range
• Product mix

• Item assortment

A group of related products a company creates and markets under a single brand

• brand extension
• market segment
• distribution channel
• product line

The number of prouct lines a company offers

• Customer satisfaction
• Employee turnover
• Product width

• Service quality

The total number of products in all product lines

• Product length

• Product width

• Consistency

• Product depth

The total number of variations within a product line

• Product length

• Product depth

• Product width

• Consistency

How closely related a company's products are

• Consistency

• Product depth

• Product length

• Product width