Assessing The Value Behind Digital Models

What is one of the key challenges for businesses in the highly competitive digital environment?

• Traditional marketing strategies

• Smart devices limitations

• Lack of consumer preferences

• Inconsistent digital transformation

According to the text, what does "behavioural data" in the digital context refer to?

• Physical movements of consumers

• Online actions and interactions

• Technical issues with digital devices

• Consumer demographics

How has Uber disrupted the traditional taxi industry?

• By owning a large fleet of taxis

• By operating in a single city or town

• By being present in over 900 cities worldwide

• By exclusively using traditional taxi fleets

Airbnb disrupted the accommodation space by:

• Owning real estate properties

• Providing the largest hotel chain

• Listing more accommodations than traditional hotel chains

• Focusing on luxury accommodations only

What is one significant way social networks like Facebook and Twitter have revolutionized the media industry?

• Creating news content

• Hosting traditional articles

• Changing the way people access news

• Providing in-depth exploration of news

Netflix disrupted traditional television stations by:

• Owning a chain of cinemas

• Offering on-demand television series

• Creating pay-per-view movies

• Licensing content but not providing streaming services

Google and Apple, as major software vendors, focus on:

• Writing all their applications

• Developing their programming tools

• Controlling the entire app creation process

• Owning all the apps in their stores

What advantage does GAMA (Google, Apple, Meta, Amazon) have against potential disrupters?

• They have unlimited financial resources

• They control the digital infrastructure used by disruptors

• They have exclusive access to disruptive technologies

• They own all the patents in the digital industry

How does the sharing economy impact consumer behavior?

• Encourages fixed ownership

• Promotes individual purchases

• Shifts towards shared access

• Focuses on expensive items

According to the text, what is a business model in its simplest form?

• A marketing strategy

• A process for making money

• A set of digital technologies

• A specific product or service