ENTREPRENEURSHIP

TARGET MARKET

• Information collected for the very first time to fit a specific purpose.

• Data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits

• Description of the characteristics of the person or company that is likely to purchase a product or service.

PRIMARY DATA

• Data that describes a group of people in terms of age, marital status, family size, ethnicity, gender, profession, education, and income.

• A business that makes most of its money selling the same or similar products or services to the same market as other businesses.

• Information collected for the very first time to fit a specific purpose.

DEMOGRAPHICS

• An in-depth interview with a group of target customers who provide valuable ideas on products or services.

• A company's efforts to understand customers as individuals instead of as part of a group.

• Data that describes a group of people in terms of age, marital status, family size, ethnicity, gender, profession, education, and income.

1. CUSTOMER RELATIONSHIP MANAGEMENT

• A business that makes most of its money selling the same or similar products or services to the same market as other businesses.

• A company's efforts to understand customers as individuals instead of as part of a group.

• Description of the characteristics of the person or company that is likely to purchase a product or service.

FOCUS GROUP

• Description of the characteristics of the person or company that is likely to purchase a product or service

• An in-depth interview with a group of target customers who provide valuable ideas on products or services.

• Data found in already-published sources

PYSCHOGRAPHICS

• Data found in already-published sources

• Data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits.

• Data that describes a group of people in terms of age, marital status, family size, ethnicity, gender, profession, education, and income.

DIRECT COMPETITION

• A company's efforts to understand customers as individuals instead of as part of a group.

• A business that makes most of its money selling the same or similar products or services to the same market as other businesses

• An in-depth interview with a group of target customers who provide valuable ideas on products or services.

SECONDARY DATA

• Data found in already-published sources

• Data that describes a group of people in terms of age, marital status, family size, ethnicity, gender, profession, education, and income.

• Data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits.