Marketing Fundamentals Quiz

What is the process of market segmentation?

• Combining different markets into one segment

• Dividing a market into smaller segments with distinct needs, characteristics, or behavior

• Selling products to different markets

• Ignoring the needs of the market

What are the methods used to segment the market?

• targeting

• PESTLE

• Geographic, Demographic, Psychographic, Behavioral

• Positioning

What STP stand for?

• Selecting Targeting Positioning

• Segmentation Targeting Placing

• Segmentation Targeting Positioning

• Non of the above

What is the definition of Segmentation?

• The process of identifying market with similar characteristic

• Effective, Measurable, Expensive, Accessible, Profitable

• a group of people that have already been identified as potential customers

• Effective, Measurable, Accessible, Actionable, Profitable

What is the concept of positioning in marketing?

• Designing the company's offering to occupy a distinct position in the target consumer's mind

• Selling products at different prices

• Promoting products to different markets

• Ignoring the needs of the consumers

What is the objective of market segmentation?

• To identify groups of potential customers with similar requirements

• To target every customer with the same message

• To ignore the needs of the market

• To serve only a specific group of customers

What is the process of selecting and targeting market segments?

• Selecting a set of buyers with different needs or characteristics

• Selecting a set of buyers who share common needs or characteristics that the company decides to serve

• Selecting a set of buyers with similar needs but not serving them

• Selecting a set of buyers with no common needs or characteristics

Which option is correct?

• It is practical to target the whole market once

• It is too cumbersome to target the whole market

• STP is compulsory for the staff

• non of the above

How many quizzes do we have this semester for Marketing fundamentals module?

• We do not have any quize

• 2

• 5

• 7

Which one is NOT a type of segmentation?

• Geographic

• Psychographic

• Behavioural

• Dental