TENDENCIAS MERCA Y CONSUMIDOR
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TENDENCIAS MERCA Y CONSUMIDOR
Quiz
•
Other
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University
•
Practice Problem
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Medium
JESUS ANTONIO ALVAREZ MEZA
Used 2+ times
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Enhance your content in a minute
20 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
¿La satisfacción del consumidor está únicamente relacionada con las expectativas de la empresa?
VERDADERO
FALSO
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
El proceso de toma de decisiones del consumidor consta de cuatro etapas.
VERDADERO
FALSO
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
¿El consumidor emocional se ve influenciado por su estado de ánimo al comprar?
VERDADERO
FALSO
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
La estructura familiar no tiene impacto en las decisiones de consumo.
VERDADERO
FALSO
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
¿Por qué es importante la ética en las estrategias de influencia del comportamiento del consumidor?
No afecta la percepción del consumidor.
Garantiza la transparencia y confianza del consumidor.
La ética no es relevante en el marketing.
Incrementa las ventas de manera deshonesta.
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Los estudios proyectivos son una forma de investigación primaria.
VERDADERO
FALSO
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
¿Cuál es una técnica de investigación que involucra la observación de consumidores en un entorno simulado?
Encuestas.
Paneles de consumidores.
Mystery Shopping.
Estudios Proyectivos.
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