Research Methods Qualitative & Quantitative Quiz

What is the primary goal of qualitative research in marketing?

• Generalizability

• Statistical Significance

• Predictive Modelling

• In-depth Understanding

Which data collection method is commonly used in qualitative research for gathering detailed insights?

• Questionnaires

• Experiments

• Interviews

• Observations

Which of the following is an advantage of using focus groups in qualitative research?

• Reduced subjectivity

• Time efficiency

• In-depth exploration of individual perspectives

• Group dynamics and interaction

You are able to use surveys or questionnaires for quantitative research

• True

• False

This is you after you decided to lose all your money on the stock market. What form of research do you pursue trying to build back up?

• Qualitative

• Quantitative

What is a key quality for quantitative research?

• It explains attitudes and behaviors of the market in detail

• Generates verbal information to understand opinions and motivations.

• It can provide a deeper understanding of the object of study

• Provides concrete data and useful information for making business decisions.

You are trying to invent a new form of technology that deals with brain implant chips. This clearly has significant ethical challenges on the way. What form of research do you do?

• Qualitative

• Quantitative

• Both Qualitative and Quantitative

• I am not Elon Musk, no need to worry

What is NOT a form of quantitative research?

• Descriptive Statistics

• Experimental Research

• Open-ended Survey Research

• Correlational Research

Which of the following is NOT a form of qualitative research?

• Literature Review

• Focus Groups

• Direct Observation

• Predictive Research

What is the structure of collecting quantitative data?

• Highly structured

• Semi-structured

• Unstructured

• Varies between highly to no structure at all