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Research Methods Qualitative & Quantitative Quiz

Authored by Emad Qamar

Education

University

Used 2+ times

Research Methods Qualitative & Quantitative Quiz
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17 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the primary goal of qualitative research in marketing?

Generalizability

Statistical Significance

Predictive Modelling

In-depth Understanding

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which data collection method is commonly used in qualitative research for gathering detailed insights?

Questionnaires

Experiments

Interviews

Observations

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is an advantage of using focus groups in qualitative research?

Reduced subjectivity

Time efficiency

In-depth exploration of individual perspectives

Group dynamics and interaction

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

You are able to use surveys or questionnaires for quantitative research

True

False

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

This is you after you decided to lose all your money on the stock market. What form of research do you pursue trying to build back up?

Qualitative

Quantitative

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is a key quality for quantitative research?

It explains attitudes and behaviors of the market in detail

Generates verbal information to understand opinions and motivations.

It can provide a deeper understanding of the object of study

Provides concrete data and useful information for making business decisions.

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

You are trying to invent a new form of technology that deals with brain implant chips. This clearly has significant ethical challenges on the way. What form of research do you do?

Qualitative

Quantitative

Both Qualitative and Quantitative

I am not Elon Musk, no need to worry

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