Which marketing function deals in classification of products into different groups on the basis of their important characteristics?
Business studies class XII Quiz-3

Quiz
•
Business
•
12th Grade
•
Medium
Raj Narayan Yadav
Used 131+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product designing
Marketing planning
Grading
Standardisation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Within two years of its inception, STG Solutions Limited has created a positive image about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mix described here.
Public relations
Sales promotion
Personal selling
Advertising
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company dealing in a diversified range decided to group its activities on the basis of the products it isdealing in. Which step of the process of Organizing is being performed?
Assignment of duties
Identification and division of work
Departmentalisation
Establishing authority and reporting relationships
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A consumer products manufacturing company is offering a number of products like toiletries, detergent powder, food products etc. Identify the element of marketing mix referred here.
Place mix
Promotion mix
Product mix
Price mix
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Name the concept of Financial Management which increases the return to equity shareholders due to the presence of fixed financial charges.
Trading on Equity
Financial Leverage
Optimal Capital Structure
Wealth Maximization
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Expenditure incurred by companies on acquisition, expansion, modernisation and replacement are the types of _______.
Capital structure decision
Working capital decision
Dividend decision
Capital budgeting decision
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It can be defined as a process that initiates implementation of plans by clarifying jobs and working relationships and effectively deploying resources for attainment of identified and desired results. The process is:
Directing
Controlling
Planning
Organizing
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