Branding Basics - CC Vocabulary

A business, product or service which is identifiable through names, symbols, phrases and/or qualities is known as...​

• Brand
• Trademark
• Sub-brand

• Branding

The process through which a business differentiates itself from its competitors and manages consumer perceptions concerning its identity and value is known as...

• Sub-brand

• Branding

• AIDA Model

• Brand

A marketing model consisting of the four phases which marketers use to lead potential customers to a purchase; steps consist of awareness, Interest, Desire and action is known as...

• Brand Equity

• Branding Process

• AIDA Model

• Brand Identifier

The process through which a company makes decisions regarding its brand; consist of five steps: review company, determine unique perspective, create branding plan, consistently implement, monitor brand is called...

• Branding Process

• Brand Identifier

• Brand Equity

• Brand extension

Any word, phrase, symbol or image which identifies a brand is called...

• Brand Extension

• Brand Equity

• Branding Process

• Brand Identifier

Legal protection for an identifying word, phrase or image is called...

• Brand Identifier

• Trademark

• Brand Equity

• Brand Extension

The value of a brand based on consumer knowledge of, perception of, and loyalty of the brand is called...

• Sub-brand

• Brand Identifier

• Trademark

• Brand Equity

A new product launched using an established brand name is known as...

• Line Extension

• Brand Extension

• Sub-brand

• Trademark

A new variation of an existing product using an established brand name is called...

• Line Extension

• Brand Identifier

• Brand Extension

• Brand Equity

A distinct brand name given to a product which is under a larger, often more broad, institutional brand is known as...

• Trademark

• Sub-brand

• Line Extension

• Brand Identifier