EBM Quiz I

________ is an example of Proprietary CRM.

• Magnolia

• SquareSpace

• Adobe Commerce

• Sitefinity

With reference to the Alibaba Case Study, Why was JD.com a formidable competitor to Alibaba.com?

• Strong Supply Chain

• Integration of e-Commerce platform with WeChat

• Being a major investor in PinDuoDuo and Tencent

• Selling at low-costs via Group Buying Model

The 6 Cs of Online Value Proposition include:

• Content, Community, Customisation, Choice Cost, Convenience

• Cost, Choice, Consistency, Community, Creativity, Continuity

• Communication, Content, Commitment, Cognizence, Concentric, Choice

• Cumulate, Consistency, Choice, Communication, Concentric, Cost

Identify the Revenue Model associated

• SaaS

• Subscription

• Advertisement

• Servitisation

Based on the Qualitative Research focusing on employees working in Online-based Businesses, conducted by Dept. of Business and Industry, GOI (2021),

Which was the most concerning barrier?

• Lack of Skills

• Lack of Technology

• Setup Costs

• Running Costs

An advertisement garnered 14,000 Impressions against a campaign cost of Rs. 7,00,000. Calculate the CPM.

• Rs. 50,000
• Rs. 5,000

• Rs. 5,00,000

• Rs. 50,00,000

McDonald's is a chain of Quick Service Restaurant (QSR) outlets that focuses on cheap food items and caters to a massive audience.

Where would you position McDonald's on the Porter Generic Strategy Matrix?

• Cost Leadership

• Differentiation

• Differentiation Focus

• Cost Focus

Which of these is NOT a part of Linear Stage Model in Sell Side?

• Site Optimisation

• Brochureware Site

• Integrate Database

• Relationship Building

Cost Per Click (CPC) is ideal when you want to maximise awareness for your brand and target large audience.

• True

• False

This US-based firm sells Direct-to-consumer fitness equipment and online classes, bypassing gyms.

What Business Model is implemented by Peloton?

• Low Touch

• Brokerage

• Leasing

• Disintermediation