Chapter 7: Risk, Reputation, & Crisis Review (1)

Susan is very concerned about a recent trend by hackers to disrupt social media. Users are being tricked into visiting fake sites and clicking a LIKE button where malware exists. What could be the name of this type of cybercrime?

• Like or comment jacking

• Shortened URLS

• Manual Sharing

Julia is the manager of the social media team. She is holding a morning meeting with the team to review the social media crisis from the last six months and how to improve. What would be a good outcome for this meeting?

• Promotions for the team members who really stepped up during the crises

• Name of the employees to hold accountable for each social media crisis

• Assurance that the team was not responsible for any crisis, and they should not change anything

• A list of ways the company can improve its communication and marketing

Sara is concerned with some EMPLOYEES posts on social media during the last month and worries the posts might go against their ETHICAL code of conduct. She plans to email all employees with the company social media guidelines. What is she referring to?

• Operational Guidelines

• Ethical Guidelines

• Security Policies

• Corporate Policies

The social media team is planning a response to a social media crisis. A negative comment went viral and caught the attention of news channels who then reported on it. What is an important step for the team to take in this situation?

• Press charges against the news channel over reports that hurt the company's reputation

• Turn off all commenting on all social media platforms

• Take all social media platforms offline to reduce visibility to the problem

• Keep the lines of communication with customers, followers, and news channels open while addressing the negative comment

Leo is the manager of the social media team. He has been asked to create an executive report on the risks of social media. Which of the following is the largest risk that he should be sure to cover in his report?

• Cybercrime

• Reputation Damage

• Legal Issues

• Financial Loss

Molly moderates the social media for the company and she has been seeing a pattern of personal and financial questions being asked in comment replies. What type of social engineering attack is Molly concerned about?

• Phishing

• Engineering

• Spoofing

• Malware

The social media team looks for new risks on the company's social media platforms often. What is next stage in the risk analysis plan once a new risk is found?

• Assess & Evaluate

• Manage & Mitigate

• Monitor & Revise

• Detect & Destroy

Corporate Identity Theft can take place when someone sets up a fake social media page or hacks into or hijacks the company's social media account. Another name for this is...?

• Brandjacking

• Corporate hijacking

• Social Proofing

• None of the options

Leo is a social media risk analyst. He MONITORS the social media risks for the company daily. He is responsible for notifying the manager when control efforts are not working right. What stage of the risk assessment analysis is this?

• Assess & Evaluate

• Manage & Mitigate

• Test & Implement

• Monitor & Revise

How often should social media policies be updated and why?

• Once a year because that is more than enough

• They do not need to be changed once made

• Twice a year because social media is constantly changing

• As much as possible because you are not sure