Promotions Review

An advantage of a coupon is it

• Has High Cost

• Stimulates Demand

• Encourages Trial

A disadvantage of a contest is that

• it requires creativity

• it generates excitement

• sales often decline after

An advantage of a sweepstakes is

• Builds goodwill

• consumers buy for the premium not the product

• it increases involvement in the product

A Disadvantage of samples are

• High Cost

• Low Cost

• Takes Time to hand out

Almost every store has a rewards (Loyalty Program)

• True

• False

A common item that offers rebates are

• Clothes

• Tires

• Groceries

A disadvantage of loyalty programs is that

• High Cost

• Low Cost

• They are hard to keep track of

What is an advantage of a POP Display?

• They have high visibility

• Can be Costly

• Difficult to Find a good location

Coupons have low redemption rates

• True

• False

What does BOGO Stand for?

• Buy One Get One

• Buy One Go One

• Bring One Get one