Social Media and Organizational Structure Quiz Lesson 2

What is the purpose of a mission statement?

• To obtain executive buy-in

• To create a color palette

• To promote products on social media

• To define the company's existence and purpose

What does a QR Code allow embedding of?

• Referral links and landing pages

• Crowdsourcing and divisional arrangement

• Color palettes and company logos

• URLs, video links, and e-mail addresses

What is the main characteristic of a flat organizational structure?

• Multiple layers of management and top-down command structure

• All employees are equal and empowered to make decisions

• Grouping employees based on activity

• A combination of functional and divisional groupings

What is the definition of brand recognition?

• A measure of the benefits earned from an expenditure

• The number of visits to company-owned sites originating from non-owned sites

• A real person, made-up person, or mascot that represents the company

• How well consumers can identify a business or brand

What is the main purpose of a landing page?

• To promote products on social media

• To define the company's existence and purpose

• To create a color palette

• A page on a Website that is accessed by clicking a link on another Website or social media site

What is the definition of referral traffic?

• The number of visits to company-owned sites originating from non-owned sites

• A barcode that allows embedding of data into the code

• A measure of the benefits earned from an expenditure

• Grouping employees based on factors such as geography, product lines, or demographics

What is the main characteristic of a tall organizational structure?

• Grouping employees based on activity

• Multiple layers of management and top-down command structure

• A combination of flat organizations in a traditional hierarchical structure

• All employees are equal and empowered to make decisions

What is the main purpose of a company's vision statement?

• To define the company's short-term goals

• To outline the company's financial strategy

• To describe the company's future aspirations and direction

• To promote products on social media

What does a QR Code allow embedding of?

• Referral links and landing pages

• Crowdsourcing and divisional arrangement

• Product information and pricing

• URLs, video links, and e-mail addresses

What is the main characteristic of a matrix arrangement?

• Grouping employees based on activity

• Multiple layers of management and top-down command structure

• A combination of functional and divisional groupings

• All employees are equal and empowered to make decisions