Starbucks Expansion M5.4

When did Starbucks announce its plan to open one new coffee shop in China every day for five years?

• 1999

• 2021

• 2015

• 2005

How many coffee shops did Starbucks hope to have across China by 2021?

• 5,000

• 2,000

• 15,000

• 10,000

Which American businesses in China were also not doing very well at the same time as Starbucks?

• McDonalds and Burger King

• Starbucks and Dunkin' Donuts

• KFC and Pizza Hut

• Subway and Taco Bell

What had begun to slow down in the Chinese economy when Starbucks opened its first coffee shop in China?

• Inflation rate

• Unemployment rate

• Population growth

• GDP growth

What did the CEO of Starbucks say would make the company succeed in China?

• If the stores are operated by European people

• If the stores are operated by American people

• If the stores are operated by local Chinese people

• If the stores are operated by Starbucks people

How many Starbucks coffee shops are there now across China?

• 3,000

• 5,000

• 7,000

• 10,000

Which country currently has the most Starbucks customers?

• Japan

• United Kingdom

• China

• United States

What is the most popular drink in China traditionally?

• Juice

• Soda

• Tea

• Coffee

What was the initial response to Starbucks opening its first coffee shop in China?

• Moderately successful

• Not successful

• Too early to tell

• Very successful

What was the main reason for Starbucks' success in China according to the text?

• Low competition

• Aggressive marketing

• High quality coffee

• Optimistic CEO