Marketing Chapter 4 Lesson 2: The Marketing Plan

What is included in the Table of Contents of a marketing plan?

• Company Name

• Sales Analysis

• Executive Summary

• Marketing Objectives

What does the Executive Summary provide in a marketing plan?

• Marketing tactics

• List of resources used

• Overview of the plan's critical points

• Detailed financial projections

What does the Business Description section of a marketing plan include?

• Sales Analysis

• Company goals and vision statement

• Market Segmentation

• Marketing Strategies

What does the Sales Analysis section of a marketing plan determine?

• Future sales goals

• Marketing Objectives

• Target Market

• SWOT Analysis

What is included in the Situation Analysis section of a marketing plan?

• Market Segmentation

• Marketing tactics

• List of resources used

• Financial projections

What are Marketing Objectives in a marketing plan?

• Goals a business wants to achieve during a certain period of time

• Standards of measurement

• Decisions made about the 4 Ps

• Specific activities to carry out the marketing strategies

What does the Marketing Strategies section of a marketing plan include?

• List of resources used

• Marketing tactics

• Goals a business wants to achieve

• Decisions made about the 4 Ps

What is included in the Bibliography of a marketing plan?

• Marketing Objectives

• Financial projections

• Marketing tactics

• List of resources used to develop the marketing plan

What may be included in the Appendices of a marketing plan?

• Future sales goals

• Date about target market or competitors

• Marketing Strategies

• Marketing Objectives

What makes the marketing plan look more professional?

• Unattractive

• Boring and unenthusiastic

• Grammatically incorrect

• Well written