SEM Chpt 6 Review

__________ are physical features that can be seen and felt.

• Tangible parts

• Product extensions

• Intangible parts

• Product enhancements

A(n) __________ is an example of a product enhancement for a new automobile.

• AM/FM radio

• GPS navigation system

• 10,000-mile warranty

• all of these

All of the following are examples of product extensions EXCEPT

• guarantees

• warranties

• product information CDs

• upgraded features

A product line can include similar products

• in different package sizes

• in different flavors

• in different quality categories

• all of these

A __________ is the legal protection of words and symbols used by a company.

• brand

• license

• trademark

• copyright

Which of the following is NOT a stage of brand recognition?

• preference

• introduction

• recognition

• rejection

The first stage of brand recognition is

• nonrecognition

• rejection

• preference

• insistence

Which of the following statements about women’s professional sports is not true?

• The U.S. Women’s Soccer Team win in the World Cup Soccer Championship in 1991 made big headlines in the sports pages.

• Women’s professional sports are becoming more popular.

• Salaries for males and females in professional sports are not comparable.

• Professional women’s sports present a lucrative career opportunity for creative marketers.

Sales level off or slow down during which stage of the product life cycle?

• introduction stage

• growth stage

• maturity stage

• decline stage

A strategy used by a company to distinguish its products or services from those of its competitors is called

• positioning

• guerilla marketing

• product enhancing

• crowdsourcing