DM BBA 202 QUIZ

Which digital marketing strategy focuses on increasing a website's visibility in search engine results pages (SERPs)?

• • A) To interrupt potential customers with ads

• • B) To produce as much content as possible

• Search engine optimization (SEO)

• • D) To directly sell products and serviceContent marketing

Which of the following content creation tools is primarily used for graphic design?

• • A) Google Analytics

• • B) Canva

• • C) WordPress

• • D) Ahrefs

What does SEO stand for in content marketing?

• • A) Sell Every Offer

• • B) Search Engine Optimization

• • C) Social Engagement Online

• • D) Secure Electronic Operations

Which platform is best known for B2B content marketing?

• • A) Instagram

• • B) TikTok

• • C) LinkedIn

• • D) Snapchat

What is a blog's primary purpose in content marketing?

• • A) To sell products directly

• • B) To provide valuable content and engage readers

• • C) To display company ads

• • D) To host online games

Which platform is widely used for sharing video content?

• • A) LinkedIn

• • B) YouTube

• • C) Twitter

• • D) Pinterest

hy is it important to share your content on social media?

• • A) To make the content exclusive to a small audience

• • B) To increase its visibility and reach a wider audience

• • C) Because it's the only place to post content

• • D) To ensure it is seen by competitors

What type of content is best for storytelling?

• • A) Financial reports

• • B) Product catalogs

• • C) Customer testimonials

• • D) Privacy policies

Which of the following is a benefit of using images in your content?

• • A) Decreases page loading time

• • B) Makes content less appealing

• • C) Enhances engagement and understanding

• • D) Increases the cost of content production

What should be the first step in developing a content marketing strategy?

• • A) Designing the company logo

• • B) Identifying your target audience

• • C) Posting on social media

• • D) Hiring a content marketing team