Week 4 + Midterm

What do critical theorists believe is the defining characteristic of popular culture?

• Standardization

• Profit

• Celebrities

• Mass communication

What historical turning point set the stage for what we now think of as popular culture?

• World War 2

• Industrial Revolution

• 9/11

• Beyonce's Lemonade album

Most of what is considered popular culture is manufactured and enters the realm of popular culture 'from above

• True

• False

How do media contribute to the creation of popular culture?

• By the mass distribution of popular books, movies, etc.

• By creating celebrities

• By amplifying certain cultural products and practices

• By promoting elitist values

What is a feature of the industrial nature of popular culture?

• Eating Tidepods

• Cost and time efficiency

• Maximizing resources

• Maximizing profit

What is the term defined as "ideas that enter the public realm through the work of ‘the people"?

• Mass popularity

• Bottom-up

• Top-down

• Side-to-side

Culture is ideological

• True

• False

What term is described as "a social scientific approach used to measure and explain the

relationship between media and the behavioural response of audiences"?

• Propaganda analysis

• Theory of popular culture

• Social sciences paradigm

• Media effects model

In the hypodermic-needle model of media, the audience shapes/controls media

• True

• False

Which economic theorist coined the term the 'invisible hand' of the market?

• Karl Marx

• Adam Smith

• Aristotle

• Hannah Montana