Super Bowl Ad Quiz

How much did a 30-second ad during the 2024 Super Bowl game cost?

• $5 million

• $12 million

• $7 million

• $10 million

What are the additional costs that a company needs to consider when making a commercial for the Super Bowl?

• All of the above

• Director's fees

• Paying actors or celebrities

• Production costs

How many people watched the 2023 Super Bowl according to morning consult estimates?

• 10 million

• 20 million

• 15.1 million

• 25 million

What is brand lift in the context of Super Bowl ads?

• No change in consumer perception

• Decrease in consumer perception

• None of the above

• Increase in consumer perception

How much did Amazon pay for the most expensive Super Bowl ad of all time in 2022?

• $26 million

• $20 million

• $22 million

• $24 million

How much can Super Bowl ads increase a company's Revenue by per household in the eight weeks following the game?

• 5%

• 7%

• 10%

• 12%

What makes Super Bowl ads different from other types of advertising?

• They are not as effective

• People look forward to them

• They are cheaper

• They are shorter

What contributes to the perceived value of Super Bowl ads?

• None of the above

• Postgame discussions

• Hundreds of millions of eyeballs on the ad

• Both A and B

How do Super Bowl ads keep a company's brand relevant beyond the 30 seconds of air time?

• All of the above

• People talk about them for weeks

• They get featured in the news

• They create hype and Buzz

What is the estimated viewership of the 2024 Super Bowl according to US adults?

• 73%

• 70%

• 60%

• 50%