Audience Analysis Quiz

What is the primary aim of audience analysis according to the text?

• To understand the characteristics, attitudes, interests, and expectations of the audience

• To improve the speaker's own public speaking skills

• To gather demographic data for marketing purposes

• To entertain the audience with stories and examples

What are the two main types of characteristics used to analyze an audience?

• Economic and political characteristics

• Demographic and psychographic characteristics

• Behavioral and environmental characteristics

• Cultural and social characteristics

What does the Greek root word "demo" in "demographic" mean?

• Data

• People

• Study

• Description

Which of the following is NOT a goal listed for audience analysis and listening?

• Define audience-centered, audience analysis, and demographic characteristics

• List and explain various demographic characteristics used to analyze an audience

• Define meanings of attitudes, beliefs, values, and needs

• Teach the audience about the importance of public speaking

What is stereotyping according to the text?

• Judging a person based on their abilities

• Generalizing about a group of people and assuming that because a few people in that group have a characteristic, all of them do

• Making assumptions based on a person's demographic characteristics

• Ignoring the individual traits of a person

What is an example of stereotyping given in the text?

• Assuming all students at a college drive pickup trucks because two students were seen driving them

• Believing that someone cannot communicate effectively because they have a disability

• Thinking that a person's demographic characteristics do not change

• Considering demographic characteristics in a positive light

What does the text suggest about the relationship between demographic characteristics and people?

• Demographic characteristics should be used to make positive assumptions about people

• Demographic characteristics are static and unchanging

• People change as the country changes, making demographic characteristics dynamic

• Demographic characteristics are the most important aspect when communicating with an audience

According to the text, why is it important to avoid stereotyping and totalizing?

• Because it helps in making a presentation more interesting

• Because you cannot assume everything about an audience based on just one demographic characteristic

• Because it is a game of defensive tic-tac-toe

• Because it enhances the ability to communicate with disabilities

According to the text, what has been a significant factor in the shift of the demographic landscape in the United States over the past decades?

• The introduction of new technology

• The stability of the population's age distribution

• Immigration, changing social attitudes, and intercultural interactions

• The decrease in the country's overall population

What is the text suggesting about the traditional retirement age in the context of recent economic and societal changes?

• It remains unchanged at 62 years old

• It has decreased due to economic prosperity

• It is no longer a reasonable age for retirement for many

• It has increased to 70 years old for most Americans