Marketing Concepts

Which of the following is NOT one of the seven pillars of marketing?

• Distribution

• Financing

• Selling

• Economics

Which of the following combines finding a target market and using a marketing mix?

• Marketing concept

• Marketing strategy

• Marketing foundation

• Effective marketing

Mark goes to a department store in search of the perfect gift for his son’s birthday. Mark is considered to be which of the following?

• Consumer

• Customer

• Marketer

• Distributor

There are how many foundations to marketing?

• Two

• Five

• Four

• Seven

Effective marketing is difficult because of which of the following?

• Producers and consumers are usually separated in several ways

• Customers want to buy more than producers make

• The assortment of goods is usually too large for customers

• Manufacturers and retailers disagree on who is the customer

A similar group of customers a company wants to attract is known as which of the following?

• Marketing mix

• Target market

• Mass market

• Specific market

Which of the following is NOT a type of segmentation?

• Demographic

• Geographic

• Psychographic

• Aerographic

Which of the following populations are the largest ethnic group in the United States?

• Caucasian

• Asian-American

• Hispanic

• African-American

Which generation is arguably the most educated?

• Baby Boomers

• Generation X

• Generation Y

• Generation Z

Targeting teenagers is an example of which type of segmentation?

• Demographic

• Geographic

• Psychographic

• Aerographic