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DCM Mock Quiz 3

Authored by Alvin Lim

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Professional Development

DCM Mock Quiz 3
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30 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The main aim of marketing is to

sell as many products as possible.
know your target customers better.
gain as many market share for the product.
divide your customers to different segments.

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the main purpose of market segmentation?

To surpass the competitors and gain market share.
To allow breaking a large market into smaller groups of buyers.
To group customers with similar needs so as to allow for economies of scale.
To have direct access to the customers so as to know their buying characteristics.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which one of the following groups defines the broad groups of market segmentation criteria?

Climate, Age, Geographic.
Demographic, Lifestyle, Behavourial.
Behavourial, Personality, Life-cycle stage.
Demographic, Behavourial, Psychographic.

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In MK fast food chain, the customers expect the food to be delivered to them within 60 seconds after they order the food. Under the marketing mix, this is an example of

people.
product.
process.
physical evidence.

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which one of the following belongs to the 5Ds of digial marketing?

Digital scheme.
Digital technology.
Digital transformation.
Digital communication.

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which one of the following techniques is used to increase the amount of visitors to a website by obtaining high-ranking placement in Google?

Content Marketing.
Pay-per-click Campaign.
Search Engine Marketing.
Search Engine Optimisation.

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which one of the following activities is an example of social media marketing?

Watch a short video.
Like a facebook page.
Response to an enquiry.
Create an instagram account.

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