DCM Mock Quiz 3

The main aim of marketing is to

• sell as many products as possible.
• know your target customers better.
• gain as many market share for the product.
• divide your customers to different segments.

What is the main purpose of market segmentation?

• To surpass the competitors and gain market share.
• To allow breaking a large market into smaller groups of buyers.
• To group customers with similar needs so as to allow for economies of scale.
• To have direct access to the customers so as to know their buying characteristics.

Which one of the following groups defines the broad groups of market segmentation criteria?

• Climate, Age, Geographic.
• Demographic, Lifestyle, Behavourial.
• Behavourial, Personality, Life-cycle stage.
• Demographic, Behavourial, Psychographic.

In MK fast food chain, the customers expect the food to be delivered to them within 60 seconds after they order the food. Under the marketing mix, this is an example of

• people.
• product.
• process.
• physical evidence.

Which one of the following belongs to the 5Ds of digial marketing?

• Digital scheme.
• Digital technology.
• Digital transformation.
• Digital communication.

Which one of the following techniques is used to increase the amount of visitors to a website by obtaining high-ranking placement in Google?

• Content Marketing.
• Pay-per-click Campaign.
• Search Engine Marketing.
• Search Engine Optimisation.

Which one of the following activities is an example of social media marketing?

• Watch a short video.
• Like a facebook page.
• Response to an enquiry.
• Create an instagram account.

Which one of the following statements indicates the benefit of digital marketing?

• It tracks the effectiveness of the marketing campaign.
• It allows marketing effort to localized with significant cost.
• It generates customers’ data and able to cater to their needs.
• It provides visualization for understanding the process of turning leads into customers.

Mr Tan is a gold member of XYZ country club. As a gold member, he is able to enjoy special privilege like he does not need to queue to dine in Michelin-starred resturants. What type of loyalty programme is this?

• Rewards Scheme.
• Priority or Special Service.
• Credit or Discount Facilities.
• Exclusive Events Invitations.

Which one of the following actions will NOT be appropriate to protect critical system?

• Install and update personal firewall software.
• Always on computer and the internet connection.
• Set strong passwords and change them regularly.
• Enable automatic updates of the operations systems.