Marketing Research

1. 1. What is the primary focus of marketing management?

• A. Maximizing profits

• B. Customer satisfaction

• C. Employee satisfaction

• D. Cost reduction

1. 1. What is the primary focus of marketing management?

• A. Maximizing profits

• B. Customer satisfaction

• C. Employee satisfaction

• D. Cost reduction

2. 2. Which marketing approach emphasizes building long-term relationships with customers?

• A. Transactional marketing

• B. Relationship marketing

• C. Guerrilla marketing

• D. Viral marketing

3. 3. What does SWOT stand for in marketing analysis?

• 
• A. Strengths, Weaknesses, Opportunities, Threats

• B. Sales, Wins, Objectives, Tactics

• C. Strategy, Work, Optimization, Targets

• D. D. Sustainability, Workflow, Organization, Technology

4. 4. What is the purpose of a market segmentation strategy?

• A. To sell products to everyone

• B. To target specific customer groups

• C. To ignore competition

• D. To decrease production costs

5. 5. Which stage of the buying decision process involves the consumer evaluating different options before making a purchase?

• A. Need recognition

• B. Information Search

• C. Evaluation of Alternatives.

• D. Purchase Decision