Identifying Potential Customers

What does behavioral characteristics refer to when identifying potential customers?

• Their level of education and academic background

• Their purchasing tendencies and brand loyalty

• Their political affiliations and beliefs

• Their physical characteristics and appearance

Which of the following is an example of psychographic criteria for identifying potential customers?

• Age and gender

• Income level and occupation

• Interests and lifestyle

• Urban or rural location

What is one of the key factors to consider when identifying potential customers for a business?

• The number of competitors in the market

• The demographic characteristics of the target audience

• The cost of marketing and advertising

• The size of the company's workforce

Why is it important to identify the needs and pain points of potential customers for a business?

• To determine the marketing budget for the business

• To create products and services that address customer preferences

• To track the competition in the market

• To calculate the profit margin for the business

A target market can be described as

• directions the market is headed

• group of customers the business seeks to attract

• ways a business draws its customers

• sample of the market