BMI3C Chapter 3 Quiz

In business, usefulness is called:

• Advantage

• Worth

• Utility

• Value

Which term describes the positive feeling a customer experiences when the product purchased meets or exceeds expectations?

• Total customer approach

• Customer profit

• Customer satisfaction

• Promotional success

The marketing concept says that the best way to make a profit is by:

• Reducing costs

• Satisfying customers

• Offering sale prices

• Advertising

What is FALSE about marketing information management (MIM)?

• It is also called marketing research

• It is one of the main ways to learn what customers want

• It is the most important function of marketing

• It gathers, analyzes, and distributes information about markets, competition, and customers

Tesla's development of the Cybertruck is an example of which marketing function?

• Product/service management

• Promotion
• Market planning

• Channel management

Which marketing function consists of personal communication with customers?

• Price

• Promotion

• Selling

• Channel management

Amazon's Prime delivery best demonstrates which marketing function?

• Market planning

• Product/service management

• Channel management

• Marketing information management

Which marketing function includes activities such as identifying a target market and segmenting the market?

• Marketing-information management

• Market planning

• Product/service management

• Channel management

It started raining so a convenient store raised the price of their umbrellas from $12 to $15. Which marketing function does this activity reflect?

• Promotion

• Flexibility

• Selling

• Pricing

What is true of marketing functions?

• There are 7 of them and they work together to achieve the organization's goal

• There are 6 of them and they work together to achieve the organization's goal

• There are 7 of them and they work independently to achieve the organization's goal

• There are 6 of them and they work independently to achieve the organization's goal