BMI3C Chapter 3 Quiz

BMI3C Chapter 3 Quiz

11th Grade

10 Qs

quiz-placeholder

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BMI3C Chapter 3 Quiz

BMI3C Chapter 3 Quiz

Assessment

Quiz

Specialty

11th Grade

Practice Problem

Hard

Created by

Alessio Giovannoni

Used 3+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In business, usefulness is called:

Advantage

Worth

Utility

Value

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which term describes the positive feeling a customer experiences when the product purchased meets or exceeds expectations?

Total customer approach

Customer profit

Customer satisfaction

Promotional success

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing concept says that the best way to make a profit is by:

Reducing costs

Satisfying customers

Offering sale prices

Advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is FALSE about marketing information management (MIM)?

It is also called marketing research

It is one of the main ways to learn what customers want

It is the most important function of marketing

It gathers, analyzes, and distributes information about markets, competition, and customers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Tesla's development of the Cybertruck is an example of which marketing function?

Product/service management

Promotion

Market planning

Channel management

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing function consists of personal communication with customers?

Price

Promotion

Selling

Channel management

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Amazon's Prime delivery best demonstrates which marketing function?

Market planning

Product/service management

Channel management

Marketing information management

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