Marketing Communications and Branding

The module code for Marketing Communications and Branding is?

• MK5334

• MK5335

• MK5336

• MK5337

Which of the following promotional mix is slow in reaching larger audience?

• Advertising

• Personal Selling

• Public Relation

• Sales Promotion

Which one of the following programs allow customers to experience the product or service before buying?

• Loyalty Programs

• Buy 1 Free 1 Programs

• Experiential Marketing Program

• Experimental Marketing Program

The greatest challenge to implement Integrated Marketing Communications is the inconsistency of the message.

• True

• False

TV, Radio, Newspapers and Magazines are examples for...

• Place Advertising

• Media Advertising

• Point-of-Purchase Advertising

• Direct Response and Interactive Advertising

What is the ultimate goal of Integrated Marketing Communications?

• To affect behavior

• To generate income

• To annoy customers

• To inform customers

Which of the following is not part of the five key features of Integrated Marketing Communications?

• Affect behavior

• Build Relationship

• Start with the customers

• Speak with a single language

What is the primary goal of a sales promotion strategy?

• Boost short-term sales

• Improve product quality

• Increase brand awareness

• Enhance long-term customer loyalty

Why do we need to start with customers for Integrated Marketing Communications?

• To influence them

• To understand them

• To manipulate them

• Customers always right

What is a key advantage of using coupons as a sales promotion tool?

• Immediate boost in sales

• Encourages impulse purchases

• Long-term impact on brand image

• Effective in building customer relationships