Consumer Behaviour

Which of the following is NOT a characteristic of consumer behavior?

• Dynamic

• Rational

• Emotional

• Predictable

The scope of consumer behaviour includes studying:

• Only individual purchase decisions.

• Only the influence of marketing on consumers.

• All aspects of consumers' interactions with products and services.

• None of the above

Understanding consumer behaviour is relevant for businesses because it helps them:

• Understand consumer demographics and make random decisions
• Understand consumer preferences and make informed decisions
• Ignore consumer preferences and make uninformed decisions
• Understand consumer behavior and make uninformed decisions

Consumer buying behaviour is typically characterized by:

• Large purchase quantities.

• Emotional decision-making.

• Complex evaluation processes.

• None of the above

Industrial buying behaviour differs from consumer buying behaviour in terms of:

• Focus on brand image.

• Involvement of multiple decision-makers.

• Emphasis on price sensitivity.

• All of the above

Which of the following is NOT a common application of consumer behaviour studies?

• Product development

• Pricing strategies

• Distribution channel selection

• Employee training

What is the primary difference between industrial buying behavior and consumer buying behavior?

• Focus on brand loyalty.

• Involvement of single decision-maker.

• Emphasis on price insensitivity.

• None of the above

Which of the following is NOT a typical area of application for consumer behavior studies?

• Market segmentation

• Advertising strategies

• Employee motivation

• Supply chain management

Consumer behavior studies encompass the analysis of:

• Only individual purchase decisions.

• Only the influence of economics on consumers.

• All aspects of consumers' interactions with products and services.

• None of the above

Consumer behaviour is influenced by factors such as:

• Cultural, social, personal, and psychological factors
• Religious, historical, and linguistic factors
• Technological, educational, and geographical factors
• Economic, political, and environmental factors