Consumer Behaviour

Consumer Behaviour

University

11 Qs

quiz-placeholder

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Consumer Behaviour

Consumer Behaviour

Assessment

Quiz

Business

University

Hard

Created by

manish kumar

Used 14+ times

FREE Resource

11 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a characteristic of consumer behavior?

Dynamic

Rational

Emotional

Predictable

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The scope of consumer behaviour includes studying:

Only individual purchase decisions.

Only the influence of marketing on consumers.

All aspects of consumers' interactions with products and services.

None of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Understanding consumer behaviour is relevant for businesses because it helps them:

Understand consumer demographics and make random decisions
Understand consumer preferences and make informed decisions
Ignore consumer preferences and make uninformed decisions
Understand consumer behavior and make uninformed decisions

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer buying behaviour is typically characterized by:

Large purchase quantities.

Emotional decision-making.

Complex evaluation processes.

None of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Industrial buying behaviour differs from consumer buying behaviour in terms of:

Focus on brand image.

Involvement of multiple decision-makers.

Emphasis on price sensitivity.

All of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a common application of consumer behaviour studies?

Product development

Pricing strategies

Distribution channel selection

Employee training

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary difference between industrial buying behavior and consumer buying behavior?

Focus on brand loyalty.

Involvement of single decision-maker.

Emphasis on price insensitivity.

None of the above

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