BMI3C Marketing 11 Final Exam

Definition: An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers' wants and needs.

• Marketing

• Utility

• Reliability

• Trademark

Definition: A conscious, logical reason for making a purchase.

• Logic Motives

• Objections

• Buying Motives

• Rational Motives

Definition: An assessment that lists and analyzes the company's strengths, weaknesses, opportunities and threats.

• Primary Data

• Pest Analysis

• Market Research

• SWOT Analysis

Definition: Packaging that utilizes a technology that keeps foods fresh without refrigeration of extended periods.

• Reliability

• Price Lining

• Aseptic Packaging

• Promotional Pricing

Definition: A model of a new product, usually made before the product is manufactured.

• Trademark

• Brand

• Sample

• Prototype

Definition: A computer-developed diagram that shows retailers how and where products within a category should be displayed on a shelf at individual stores.

• Bundle Pricing

• Objections

• Plannogram

• Price Fixing

When salespeople ask previous customers for names of potential customers, this is known as which method?

• Center-of-influence Method

• Cold Canvassing

• Endless-Chain Method

• Primary Data

The money left after taking out taxes is referred to as:

• Gross Income

• Operating Expenses

• Disposable Income

• Discretionary Income

The four basic marketing strategies including the 4 P's of marketing are collectively known as:

• Mixed Brand

• Target Market

• Product Mix

• Marketing Mix

A personal website where an individual shares thoughts, pictures, and comments with visitors is called:

• Blogs

• Media

• Wikis

• Podcasts