IDC4U Unit 3b Key Terms

Definition: is where there is one or more middlemen between the manufacturer and the consumers.

• Indirect distribution channel

• Advertising

• Localized advertising

• Relationship marketing

Definition: direct communication between sellers and potential customers.

• advertising

• localized advertising

• personal selling

• Push Promotion

Definition: Is the use of one promotional approach in all geographic regions.

• markup pricing

• localized advertising

• standardized advertising

• push promotion

A type of business that buys goods in large amounts and resells them to other businesses in smaller lots.

• wholesaler

• skim pricing

• sales promotion

• retailer

Definition: establishing long-term, mutually satisfying buyer-seller relationships

• database marketing

• relationship marketing

• localized advertising

• advertising

Definition: any form of unpaid advertising

• retailer

• wholesaler

• publicity

• advertising

Definition: charging a high price for a new product during the introductory stage and lowering the price later.

• markup pricing

• wholesaler

• price dumping

• skim pricing

Definition: An organization that puts many small shipments together to create a single large shipment that can be transported cost-effectively to the final destination.

• database marketing

• customs broker

• freight forwarder

• wholesaler

Definition: intermediaries who do not take title to the product during the exchange process.

• customs broker

• agent

• retailer

• database marketing

Definition: company that provides services to indirect exporters in addition to activities related directly to clients' exporting activities.

• Database marketing

• Customs broker

• Export Trading Company (ETC)

• Markup pricing