Ent-Unit 2

Industry & Market evaluation does NOT include which of the following

• perceived and potential customers

• expected lifetime use

• break even point

• growth potential

Lucy wants to start a photography business, she needs money to buy a camera and lenses, start a website, and pay for advertising. This money is called

• Capital

• Breakeven Point

• Profit Margins

• ROI

Spencer used copyrights and trademarks to protect his ___________________, allowing his product to stand out and be more valuable.

• streamlined process

• Advantages

• Intellectual property

• Partnerships

Which of the following is NOT included in evaluating management & the team?

• Collaboration

• Mentoring

• Recognizing strengths and weaknesses

• streamlined processes

Which of the following will NOT enhance creative activities?

• Not tolerating failure

• Create a trusting environment

• Welcome and accept change

• encourage curiosity

Which step of the design thinking process involves learning about your customer?

• empathy

• ideation

• prototyping

Which part of the design thinking process involves developing new ideas and solutions?

• empathy

• ideation

• prototyping

Which of the steps of design thinking involves experimenting with solutions?

• empathy

• ideation

• prototyping

Which of the following lists the steps of design thinking

• learning, ideation, innovating

• empathy, ideation, prototyping

• interviews, creating, sharing

• Innovating, sharing, creating

A statement that clearly identifies what your business is delivering and why a customer will be willing to buy from your business is called a

• problem statement

• values proposition

• idea generation

• differentiation