ESB Vocabulary 1

Acquisition Costs:

• A business-to-consumer transaction.

• A document that compares assets to liabilities plus owner's equity.

• Cost incurred by a business.

• An investor who provides funding to a business for a stake in the business in return.

Angel Investor:

• A tangible item a business owns.

• A business-to-consumer transaction.

• A document that compares assets to liabilities plus owner's equity.

• An investor who provides funding to a business for a stake (ownership) in the business in return.

Asset:

• An investor who provides funding to a business for a stake in the business in return.

• A tangible item a business owns.

• A document that compares assets to liabilities plus owner's equity.

• A business-to-consumer transaction.

•B2B:

• A document that compares assets to liabilities plus owner's equity.

• Cost incurred by a business.

• A business-to-consumer transaction.

• A business-to-business commercial transaction between businesses.

B2C:

• A tangible item a business owns.

• Cost incurred by a business.

• A document that compares assets to liabilities plus owner's equity.

• A business-to-consumer transaction.

Balance Sheet:

• A document that compares assets to liabilities plus owner's equity.

• An investor who provides funding to a business for a stake in the business in return.

• Cost incurred by a business.

• A tangible item a business owns.

Bootstrapping:

• The level of familiarity one has with a brand.

• The amount of money a business plans on spending during a given period.

• A business owner that uses their own money to fund their business.

• The point where a business's revenue matches its expenses over a given period.

Brand Recognition:

• A business owner that uses their own money to fund their business.

• The amount of money a business plans on spending during a given period.

• A business owner that uses their own money to fund their business.

• The level of familiarity one has with a brand.

Break-Even Point:

• The point where a business's revenue matches its expenses over a given period.

• The amount of money a business plans on spending during a given period.

• A business owner that uses their own money to fund their business.

• The level of familiarity one has with a brand.

Budget:

• The level of familiarity one has with a brand.

• A business owner that uses their own money to fund their business.

• The point where a business's revenue matches its expenses over a given period.

• The amount of money a business plans on spending during a given period.