Group 4_Virtual Influencers

In the context of marketing on social media, what does the concept of "social presence" refer to?

• The number of followers on the virtual influencer's personal page.

• The ability for virtual influencers to interact and communicate naturally on social media.

• The quantity of posts and images about the virtual influencer on various social media platforms.

• The amount of sales generated by the virtual influencer through advertising on social media.

The amount of sales generated by the virtual influencer through advertising on social media.

• The ability to display products attractively.

• Deep understanding of consumer needs.

• The ability to create attention-grabbing and viral content on social media.

• The ability to respond to and interact with comments, messages, and questions from consumers.

What should company do to personalized virtual influencer’s characteristic, EXCEPT:

• Human- like interactions

• Ethical integrity

• Focus on practical information

• Be popular in media

The finding of the study is in contrast with what theory/ study?

• Nass 1995

• Uncanny valley

• Wang 2023

• Merrill 2022

What is a virtual influencer?

• A computer-generated character with a large social media following

• An influencer who only promotes virtual products

• A celebrity who exclusively appears in virtual reality content

• An influencer who promotes eco-friendly products

How do virtual influencers differ from traditional influencers in terms of content creation?

• Virtual influencers create content spontaneously without any planning.

• Traditional influencers rely solely on scripted content, while virtual influencers create authentic content.

• Virtual influencers are entirely controlled by their creators, allowing for precise control over content creation.

• Traditional influencers use advanced CGI techniques to create their content, while virtual influencers rely on natural filming methods.

What are virtual influencers primarily known for?

• Providing medical advice

• Promoting brands and products

• Teaching foreign languages

• Writing poetry

Which of the following is NOT a potential advantage of using virtual influencers?

• They can work 24/7 without getting tired.

• They are unaffected by scandals or controversies.

• They can create authentic human connections.

• They can be easily customized to fit different brand aesthetics.

What are the implications of AI influencers for Vietnamese managers?

• They provide a new and innovative way to reach and engage with consumers, and they present challenges in terms of authenticity and trust.

• They have no significant impact on the Vietnamese market.

• They have no significant impact on the Vietnamese market.

What technology was used to create the virtual financial expert "Vie" by VIB bank?

• Machine learning and deep learning technology

• Hyper-realistic 3D technology, Facial Capture and Motion Capture

• Virtual reality and augmented reality