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DCM Unit 2 Revision

Authored by Alvin Lim

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Professional Development

20 Questions

Used 1+ times

DCM Unit 2 Revision
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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is digital marketing?

Traditional marketing methods
Digital billboards only
Marketing using digital channels to reach consumers
Only social media marketing

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What are the 5D's of digital marketing?

Device, Digital Platforms, Digital Media, Digital Data, Digital Technology
Demand, Distribution, Demographics, Data, Design
Device, Demand, Data, Distribution, Design
Digital Devices, Direct Mail, Data, Design, Demand

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the primary advantage of SEO?

Immediate results
High costs
Receives a higher traffic share compared to paid search
Limited to Google

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What does SEM stand for?

Search Engine Marketing
Social Media Marketing
Search Engine Mechanics
Sales and Email Marketing

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which is NOT a benefit of digital marketing?

Global reach
Higher costs
Trackable and measurable results
Personalisation

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In the digital marketing funnel, what is the 'Top of Funnel' goal?

To make a sale
To create awareness
To support sales
To gather customer feedback

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What does CRM stand for in digital marketing?

Customer Relationship Management
Creative Resource Management
Customer Retention Metrics
Creative Relationship Marketing

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