Product/Service Management Quiz

Product/Service Management Quiz

12th Grade

34 Qs

quiz-placeholder

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Product/Service Management Quiz

Product/Service Management Quiz

Assessment

Quiz

Business

12th Grade

Practice Problem

Medium

Created by

Madison Blankenship

Used 2+ times

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34 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Product/Service management?

A process focused solely on the advertising of products

A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities

A financial strategy to increase sales without considering product development

A method of managing company personnel to enhance productivity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an activity involved in product/service management?

Discovering new-product opportunities

Developing marketing plans and strategies for products

Coordinating the product mix

Increasing the price of products annually

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How long did Chick-fil-A spend developing a chicken sandwich according to the notes?

3 years

6 years

2 years

5 years

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many years did it take to develop Google's search engine?

1 year

2 years

3 years

4 years

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is product planning?

The process of creating a business plan

The decisions made about what features should be used in the selling of a business' products and services

The strategy for marketing products

The financial planning for product development

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a decision related to product planning?

Packaging

Labeling

Pricing

Branding

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should companies consider in addition to the product itself to appeal to consumers?

The color of the product

The size of the product

The benefits to the consumer

The technology used in the product

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