DCM Unit 4 Revision

What is the primary goal of a digital marketing campaign?

• To reduce costs
• To increase physical store visits
• To drive engagement, conversions, traffic, or revenue
• To decrease online presence

Which customer segmentation is NOT typically used in digital marketing campaigns?

• Geographic
• Demographic
• Astrological
• Psychographic

What is the significance of usability in digital marketing?

• Decreases website traffic
• Increases product costs
• Nurtures a great user experience
• Reduces content quality

Which is NOT a step in setting up a digital communication campaign?

• Establishing objectives
• Choosing a random target audience
• Defining a marketing budget
• Creating action programs/plans

In media plan development, what does 'Frequency' refer to?

• Number of platforms used
• Speed of the campaign
• Average number of times the message is in front of those people
• Cost of the media buy

Which type of digital advertising is designed to blend in with its surroundings on a platform?

• Display Advertising
• Native Advertising
• PPC Advertising
• Video Advertising

What is the main advantage of PPC advertising?

• Unlimited free traffic
• Advertisers pay a fee each time their ad is clicked
• High-quality content creation
• Long-term investment

A company's video ad on social media resulted in a 50% increase in online sales. This success demonstrates the effectiveness of which digital marketing strategy?

• Content Marketing
• Email Marketing
• Video Advertising
• Social Media Marketing

An e-commerce platform is automatically engaging with its customer via SMS and social messaging services such as Telegram. This practice is an example of leveraging which technology?

• Big Data
• Internet of Things (IoT)
• Chatbots
• Affiliate Marketing

Which technology is primarily concerned with connecting everyday devices to the internet?

• Video Marketing
• Mobilfication
• Internet of Things (IoT)
• Chatbots