DCM Unit 6 Revision

What is the primary purpose of setting marketing objectives?

• To define team roles
• To guide product development
• To guide digital marketing strategy
• To set financial budgets

What does ROI stand for in digital marketing?

• Return on Interest
• Return on Investment
• Revenue of Internet
• Reach of Influence

Which tool is commonly used to measure KPIs and ROI in digital marketing?

• Microsoft Excel
• Google Analytics
• Adobe Photoshop
• Salesforce CRM

What metric measures the percentage of visitors who take a desired action?

• Click-through rate
• Conversion rate
• Bounce rate
• Engagement rate

Which type of website traffic comes from users clicking on a link in an email?

• Direct Traffic
• Referral Traffic
• Organic Search Traffic
• Campaign Traffic

A campaign generated $10,000 in sales. Cost of material was $1000 and $1,000 was spent on ad. What is the ROI?

• 400%

• 500%

• 300%

• 200%

What does CPM stand for?

• Cost Per Million
• Cost Per Mile
• Cost Per Thousand Impressions
• Cost Per Click

Which metric is used to calculate the cost of acquiring a new customer?

• Cost Per Lead
• Customer Acquisition Cost
• Average Order Value
• Lifetime Customer Value

An email campaign had a 20% open rate and a 10% click-through rate. What is the Click to Open Rate (CTOR)?

• 50%

• 40%

• 30%

• 20%

What does the bounce rate measure?

• The percentage of visitors who navigate away after viewing one page
• The percentage of emails not delivered
• The percentage of ads not clicked
• The percentage of visitors who make a purchase