Search Header Logo

DCM Unit 6 Revision

Authored by Alvin Lim

Other

Professional Development

Used 1+ times

DCM Unit 6 Revision
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the primary purpose of setting marketing objectives?

To define team roles
To guide product development
To guide digital marketing strategy
To set financial budgets

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What does ROI stand for in digital marketing?

Return on Interest
Return on Investment
Revenue of Internet
Reach of Influence

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which tool is commonly used to measure KPIs and ROI in digital marketing?

Microsoft Excel
Google Analytics
Adobe Photoshop
Salesforce CRM

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What metric measures the percentage of visitors who take a desired action?

Click-through rate
Conversion rate
Bounce rate
Engagement rate

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which type of website traffic comes from users clicking on a link in an email?

Direct Traffic
Referral Traffic
Organic Search Traffic
Campaign Traffic

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A campaign generated $10,000 in sales. Cost of material was $1000 and $1,000 was spent on ad. What is the ROI?

400%

500%

300%

200%

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What does CPM stand for?

Cost Per Million
Cost Per Mile
Cost Per Thousand Impressions
Cost Per Click

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?