Business C1B Quiz 1

Which of the following is a primary research method?

• Face-to-face surveys

• Books and journals

• Online research

• Government reports

What is a benefit of using qualitative questionnaires?

• They are easy to analyze

• They provide numerical data

• They reach a large audience quickly

• They offer detailed insights

Which method involves observing customer and competitor behavior?

• Visits or observation

• Formal interviews

• Telephone surveys

• Online research

Which of the following is a secondary research method?

• Face-to-face interviews

• Focus groups

• Observation

• Market reports

What is an advantage of using secondary research?

• It offers personal insights

• It's less time-consuming to gather

• It's tailored to the researcher's needs

• It provides current data

Why is understanding customer needs important?

• To increase company profits only

• To produce products that add value

• To reduce production costs

• To limit market research scope

How can enterprises use the information from research?

• To ignore customer feedback

• To anticipate customer needs

• To increase product prices

• To decrease product variety

What is a limitation of using online surveys?

• They provide too much data

• They may not reach people without internet access

• They are too time-consuming to create

• They offer no anonymity

What is a characteristic of primary research?

• It is always more expensive than secondary research

• It uses data that has already been published

• It is conducted first-hand for a specific purpose

• It cannot be used to gather qualitative data

Why is it important to segment your market?

• To understand different customer needs

• To increase the overall market size

• To reduce the effectiveness of marketing campaigns

• To focus solely on the most profitable segment