BASIC MARKETING

The marketing mix elements includes product, price, place and _________.  

• participation

• practice

• promotion

• principle

____________ is referring to the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return.

• Business

• Production

• Marketing

• Human resource management

2. Today, marketing must be understood in term of not just making a sale but also ____________.

• understanding customers’ self images

• understanding customers’ value

• brilliant advertising

• satisfying customers’ needs

Marketing seeks to create and manage profitable customer relationships by delivering _____________ to customer.

• competitive prices

• superior value

• product

• standard value

_____?______- Anything that can be offered to satisfy a need or a want

• Price

• Money

• Product

_______ are a form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

• Physical product

• Product

• Services

A target market is _______

• All of the customers who shop at target

• The group of 5 to 10 people that a business markets to on a daily basis

• The group of customers a business seeks to attract who have specific, similar needs

• A customer who has an unfulfilled desire and is financially able and willing to fill that desire

_________ is the act of obtaining a desired object from someone by offering something in return.

• Desire

• Exchange

• Translation

• Money

__________ is a name, term, symbol or design, or combination of these, that identifies the maker or seller of a product or service,

• Design

• Packaging

• Brand

• Quality

Canon’s camera _________ includes a variety of types, such as digital, SLR and compact cameras.

• product line

• service

• concept

• product mix