Marketing Chapter 8 quiz

What is the largest category of exports in the US?

• Services

• Raw Materials

• Machinery

• Agriculture

How many countries in the WTO?

• 128

• 210

• 164

• 28

Placing a tariff on Imported alcohol to encourage the purchasing of domestically-made products is what kind of tariff?

• Revenue Tariff

• Embargo

• Protective Tariff

• Import Quota

Why would you want to do a PRA (Political Risk Assessment) before entering a countries market?

• Law differences

• Unstable Leadership

• To plan a market exit strategy

• Assess cultural values and norms

True or False: International Direct Investments are High Risk and High control

• True

• False

Which of the following was not one of the 5 Major Components of of the Global Marketing Environment?

• Economic Environment

• Domestic Environment

• Socio-cultural Environment

• Competitive Environment

Which of the following standardized a currency across borders?

• WTO

• GATT

• NAFTA

• EU

Which of the following is NOT a reason the United States is enticing as a market for International marketers to enter?

• Population Size

• Generally positive attitude towards foreign investment

• Stable Government

• Few import tariffs

What is it called when a company doesn't change the product or marketing at all across the global market?

• Dual Adaptation

• Product Invention

• Straight Extension

• Promotion Adaptation

Which of the following is a Contract where a wholesaler or retailer agrees to meet the operating requirements of a manufacturer?

• Franchising

• International Direct Investment

• Foreign Licensing

• Subcontracting