SEM & SEO

What does SEO stand for?

• Search Engine Opportunity
• Search Engine Optimization
• Sales & Engagement Optimization
• Sales E-Commerce Optimization

What does SEM stand for?

• Search Engine Management
• Sales Engagement Marketing
• Search Engine Marketing
• Sales E-Commerce Marketing

Which internet marketing strategy is free to use?

• SEM
• SEO

What does PPC stand for?

• Pay Per Customer
• Paid Per Customer
• Pay Per Click
• Purchases Per Click

Which of the following improves page ranking in SEO? (select all that apply)

• Keywords
• PPC
• Backlinks
• SEM

AdWords, a method for companies to pay for search engine ad placements, was launched by Google in 2000.

• True
• False

If you are using SEO and keywords, specific keywords are important to use for customers to find your website easily.

• True
• False

Search engines sell keyword ad space using an automated auction platform.

• True
• False

___________ is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

• Sales Engagement Options
• Search Engine Optimization
• Search Engine Marketing
• Sales Entertainment Marketing

_________ is the act of marketing a paid website via search engines by purchasing paid listings.

• Search Engine Optimization
• Sales Engagement Options
• Search Engine Marketing
• Sales Entertainment Marketing