Marketing Quiz

What is advertising in the context of marketing?

• A method for converting potential customers into current customers by personally speaking with them.

• The purchase of space in a publication or public place for a company to present promotional materials.

• An official written statement sent to the news media so that it can be publicized.

• The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

What does competitive advantage refer to?

• The four major aspects of marketing: price, promotion, product, and place.

• A type of competitive advantage that distinguishes in some way a company's product or service from those of its competitors.

• An advantageous position that a company occupies in relation to its competition.

• A method for converting potential customers into current customers by personally speaking with them.

What are the two most common types of competitive advantage?

• Cost advantage and personal selling.

• Advertising and press release.

• Cost advantage and differential advantage.

• Marketing and personal selling.

What is meant by cost advantage?

• A method for converting potential customers into current customers by personally speaking with them.

• An official written statement sent to the news media so that it can be publicized.

• A type of competitive advantage that relates to a company's ability to sell a product or service at a lower cost than its competitors.

• The four major aspects of marketing: price, promotion, product, and place.

What constitutes a differential advantage?

• The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

• A type of competitive advantage that distinguishes in some way a company's product or service from those of its competitors, making it more desirable.

• An official written statement sent to the news media so that it can be publicized.

• A method for converting potential customers into current customers by personally speaking with them.

What are the 4 Ps of marketing?

• Price, Promotion, Publicity, and People.

• Product, Place, Public relations, and Price.

• Price, Promotion, Product, and Place (distribution).

• Product, Performance, Promotion, and Publicity.

What is marketing?

• The purchase of space in a publication or public place for a company to present promotional materials.

• An official written statement sent to the news media so that it can be publicized.

• The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• A method for converting potential customers into current customers by personally speaking with them.

What is personal selling?

• The purchase of space in a publication or public place for a company to present promotional materials.

• An official written statement sent to the news media so that it can be publicized.

• A method for converting potential customers or prospects into current customers by personally speaking with them, answering questions, and influencing a person or a business to buy a product or a service.

• The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

What is a press release?

• A method for converting potential customers into current customers by personally speaking with them.

• The purchase of space in a publication or public place for a company to present promotional materials.

• The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

• An official written statement sent to the news media so that it can be publicized.

What is the process of promoting a business by generating favorable publicity by communicating with news and other media known as?

• Targeted marketing

• Viral marketing

• Social network

• Public relations