What does Integrated Marketing Communications (IMC) aim to achieve?

• Reduce marketing costs significantly

• Create a competitive advantage

• Ensure message consistency across all marketing channels

• Focus solely on digital marketing efforts

Which of the following is a key feature of Mobile Commerce?

• High setup costs

• 24/7 accessibility for consumers

• Limited reach due to technology constraints

• Focus on B2B transactions

Effective Brand Management can lead to:

• Decreased loyalty among existing customers

• Increased market share

• Reduced need for advertising

• A narrower product line

Relationship Marketing primarily focuses on:

• Short-term sales promotions

• Building long-term relationships with customers

• Increasing the number of transactions per customer

• Reducing the cost of customer service

In the context of business operations, automation is used to:

• Increase the need for manual labor

• Enhance the personal touch in customer service

• Improve efficiency and reduce errors

• Focus solely on manufacturing processes

Outsourcing is a strategy that companies use to:

• Increase control over all aspects of their business

• Reduce costs by transferring tasks to external specialists

• Improve product quality by keeping all operations in-house

• Increase the time to market for new products

The primary goal of Research and Development (R&D) is to:

• Cut down on production costs

• Maintain the status quo in product offerings

• Innovate and develop new products or improve existing ones

• Focus on market research only

Which of the following best describes the concept of "automation" in business?

• Hiring more staff to increase productivity

• Using technology to perform tasks without human intervention

• Outsourcing tasks to external companies

• Reducing the product line to focus on quality

Why is brand management important in marketing?

• It ensures that all products are identical

• It helps in building and maintaining a brand's identity and reputation

• It reduces the importance of customer service

• It focuses on immediate sales rather than long-term growth

What role does mobile commerce play in today's business environment?

• It restricts the way businesses can reach their customers

• It provides a platform for exclusively B2B transactions

• It offers businesses a way to reach customers through mobile devices

• It increases the cost of transactions for businesses