Marketing End of Program Assessment practice

Which of the following questions might marketers ask when they are working on the product element of marketing:

• How much should the product cost?

• What level of quality should be produced?

• Where should the product be sold?

• What media should be used to promote the product?

Balancing value and satisfaction for the customer is part of which element of marketing?

• Promotion

• Product

• Price

• Place

Which of the following is not an example of a product?

• iPhone X

• Target

• Sony PlayStation

• Pencil

What does SWOT stand for?

• Strengths, weaknesses, opportunities, and threats

• Strengths, weaknesses, options, and tricks

• Strengths, weaknesses, opportunities, and tricks

Which of the following does a marketing plan NOT do?

• Direct a company’s activities for a specific period of time

• Explain how to start a business

• Communicate the goals, objectives, and strategies of a company’s management team

• Detail analysis and research efforts

What is the information about the size and location of a market?

• market intelligence

• media research

• Product mix

• Product width

What is a group of closely related products manufactured or sold by a business?

• Product item

• Product line

• Product mix

• Product groups

Which choice is an example of an open-ended question?

• How would you change this test?

• Do you like chocolate?

• When you have a choice of entrees for dinner, which do you prefer? Hamburger, Chicken, Salad, Other

• On a scale of 1 to 3 how would you rate your breakfast this morning? Excellent, Ok, Terrible

What is reliability in marketing research?

• The same thing as validity

• When a research technique produces identical results in repeated trials

• When questions measured what needed to be measured

• When all the survey questions are answered

The first step in the marketing research process is?

• Obtaining data

• Applying the results

• Recommending solutions

• Defining the problem