Questions: How Entrepreurs are Making Big Bucks with Food Trucks

What is a key factor to the food concession industry according to the text?

• Having a permanent location

• Mobility

• Offering only luxury foods

• Serving only during events

According to the text, what percentage of operators in the street-food business have four or fewer employees?

• 50%

• 78%

• 25%

• 90%

What is one of the most important things to consider when starting a food concession business?

• Advertisement

• Location

• Type of food carts

• Food preparation time

What type of area is suggested as the best to set up a food concession business?

• Low traffic areas

• Residential areas

• Highly trafficked areas

• Remote locations

What should be considered about the food when starting a concession business?

• The color of the food

• The financial history of the area

• The brand of ingredients used

• The complexity of the menu

What is an important aspect of the food that is served in a concession business?

• It should be expensive and luxurious

• It should be quick, simple, cheap, and delicious

• It should be gourmet and require long preparation

• It should be served only for dinner

What is an effective marketing strategy for a food vending business that can be expensive but is considered a great way to go?

• Social media campaigns

• Roadside signs and billboards

• Email newsletters

• Radio advertisements

Which type of capital is needed for doing initial research and planning for your business?

• Seed capital

• Start-up capital

• Mezzanine capital

• Bridge capital

What is start-up capital used for in a mobile food business?

• To do initial research and planning

• To help pay for equipment, rent, supplies, etc., for the first year of operation

• To purchase better equipment or add additional trucks to the fleet

• To bridge the gap between current financing and the next level of financing

What does mezzanine capital refer to in the context of a mobile food business?

• The initial funding for research and planning

• The funding for the first year of operation

• The funding to grow the business to the next level, purchase better equipment, or add additional trucks

• The funding to bridge the gap between current financing and the next level