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Unit 3 Review

Authored by Tiara Vaughter

Business

12th Grade

Used 7+ times

Unit 3 Review
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ava is starting a new online clothing store. She wants to set specific objectives for her business. Which of the following best describes why defining goals is important for Ava?

To determine the product price

To set specific objectives to achieve

To analyze competitor strategies

To design promotional materials

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Michael is developing a marketing plan for his new tech startup. He is considering the various components of the marketing mix. Which of the following is NOT a component of the marketing mix that Michael should consider?

Place

Price

Productivity

Promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Beckham is a young entrepreneur launching a new line of sustainable fashion products. He is learning about marketing strategies to reach his target audience effectively. Why is understanding marketing strategies important for Beckham?

To set personal goals

To increase product price

To reach target customers effectively

To reduce product quality

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ivy is planning to open a new bookstore in her town. She wants to identify the target market for her business. How is a target market important for Ivy's bookstore?

It helps in setting unrealistic goals

It allows the business to focus its marketing efforts

It increases production costs

It decreases customer loyalty

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Kelcy is launching a new line of organic skincare products. She is deciding between mass marketing and using market segments. Why does an entrepreneur like Kelcy need to understand mass marketing vs. segmentation?

To increase marketing costs

To target a broader customer base

To identify specific customer needs

To reduce product quality

6.

OPEN ENDED QUESTION

3 mins • 1 pt

Sara is developing a marketing plan for a new line of outdoor gear. She is considering using geographic segmentation. What is the value of geographic segmentation for Sara's marketing plan?

Evaluate responses using AI:

OFF

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

De'onna is a young entrepreneur who wants to start a tutoring service for high school students. She is developing her marketing plan and considering the components of the marketing mix. De'onna plans to offer her tutoring services online and in-person. Which component of the marketing mix should De'onna focus on to promote her services in different locations?

Place

Price

Product

Promotion

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