Marketing Mix Quiz

What are the four elements of the marketing mix?

• Product, Price, Promotion, Positioning

• Product, Place, Promotion, Price

• Product, Packaging, Promotion, Place

• Product, Profitability, Price, Promotion

Which element of the marketing mix focuses on the tangible and intangible attributes of a product or service?

• Price

• Promotion

• Product

• Place

Which element of the marketing mix involves the activities a company undertakes to make its product or service known to its target market?

• Place

• Price

• Promotion

• Product

Which element of the marketing mix deals with the various channels through which a product or service is sold and delivered to customers?

• Promotion

• Place

• Product

• Price

Which element of the marketing mix refers to the amount of money customers pay to purchase a product or service?

• Promotion

• Place

• Product

• Price

What is the primary objective of the production and procurement function in business?

• Financial planning

• Manufacturing products/services

• Market research

• Human resource management

Which function is responsible for activities such as advertising, promotion, and sales strategies?

• Production and Procurement

• Marketing

• Management

• Finance and Accounting

What does the finance and accounting function involve in a business?

• Designing products/services

• Managing human resources

• Tracking financial transactions and ensuring legal compliance

• Advertising and promotion

Which function is responsible for the design and manufacturing processes of a product?

• Management

• Marketing

• Production and Procurement

• Finance and Accounting

What is the primary focus of market research and analysis in the business context?

• Designing products/services

• Understanding consumer preferences and market trends

• Assembling components during production

• Financial planning and budgeting