PUBLIC REALTION

What is the main goal of Public Relations?

• Ignoring corporate image

• Building good relations with various publics

• Generating negative publicity

• Spreading unfavorable rumors

Which function of Public Relations involves generating positive news coverage about the organization?

• Events

• Publications and Thought Leadership

• Influencer Relations

• Media Relations

What is the purpose of maintaining strong relationships with thought leaders in a market?

• Avoid interacting with influencers

• Ignore competitive advantages

• Generate negative publicity

• Maintain beneficial relationships

Which aspect of Public Relations involves providing information about the organization's expertise and competitive advantages?

• Influencer Relations

• Media Relations

• Events

• Publications and Thought Leadership

What is the goal of engaging with a community to present an interactive 'live' experience with a product or brand?

• Showcase expertise

• Maintain beneficial relationships

• Raise organization's profile

• Generate negative publicity

Which function of Public Relations involves affiliating the organization with specific causes or activities?

• Crisis Management

• Awards Program

• Sponsorship

• Media Relations

What is the purpose of an Awards Program in Public Relations?

• Generate recognition for excellence

• Contain concerns in emergency situations

• Raise organization's profile

• Generate negative publicity

What is the goal of Crisis Management in Public Relations?

• Manage perceptions in emergency situations

• Raise organization's profile

• Generate recognition for excellence

• Generate negative publicity

What is the appropriate way to end a Public Relations presentation?

• This presentation was not useful.

• I hope you found this presentation uninformative.

• Thank you for your time/attention.

• Please ignore the information presented.

Which function of Public Relations involves handling or heading off unfavorable rumors, stories, and events?

• Media Relations

• Crisis Management

• Sponsorship

• Influencer Relations